In the digital era, Cineplex President and CEO Ellis Jacob has kept his company ahead of the curve by diversifying the business and embracing change.
Social media is revolutionizing the way customers and organizations connect and interact. Its created a platform for businesses to engage employees, consumers, suppliers and investors into champions of your brand. Organizations established on social media can use this medium to measure the success of the company and brand, determine customer likes or dislikes and even co-create with your customers through various means of crowdsourcing. Done right, at the end of the line you’ll have a personalized communications tool and product, instant customer service and multi-channel integration.