Lenging doesn't just include sustainability into its goals. It makes it priority number one.
While the specifics varied, participants in an executive round table all agreed that long-term sustainability depended on the industry’s ability to:
1. Manage forest resources using the smallest environmental footprint possible
2. Optimize the use of fibre for new and existing products and markets
3. Operate in a way that delivers return on capital for its investors.
While there are no simple solutions to these complex challenges, collaborative discussions involving a wide stakeholder community were seen to be essential for the long-term health of the industry