With President and CEO Calin Rovinescu at the helm, a revitalized Air Canada takes wing into new markets at home and abroad
While the specifics varied, participants in an executive round table all agreed that long-term sustainability depended on the industry’s ability to:
1. Manage forest resources using the smallest environmental footprint possible
2. Optimize the use of fibre for new and existing products and markets
3. Operate in a way that delivers return on capital for its investors.
While there are no simple solutions to these complex challenges, collaborative discussions involving a wide stakeholder community were seen to be essential for the long-term health of the industry