Canadian companies want collaboration without the sharing of risks and rewards. This will impact innovation, warns GE Canada President and CEO Elyse Allan.
While the specifics varied, participants in an executive round table all agreed that long-term sustainability depended on the industry’s ability to:
1. Manage forest resources using the smallest environmental footprint possible
2. Optimize the use of fibre for new and existing products and markets
3. Operate in a way that delivers return on capital for its investors.
While there are no simple solutions to these complex challenges, collaborative discussions involving a wide stakeholder community were seen to be essential for the long-term health of the industry